Barbie Store

Everything for Barbie and her friends

The Barbie Story

It all started when Ruth Handler noticed her daughter Barbara playing with paper dolls and imagining them in grown-up roles. Realizing that dolls on the market at the time were all baby dolls, Ruth saw a need for a doll that would inspire little girls to think about what they wanted to be when they grew up. Thus the idea for Barbie doll, the teenage fashion model, was born. Ruth named the doll Barbie, after her daughter--and the rest is history.

50 years. 100+ careers. Barbie is the original billboard for "girl power." From fairy to fashionista, princess to President, Barbie has inspired several generations of girls to dream, discover and explore a world without limits - all without ever leaving their playrooms. For girls, play is a vital part of growing up and role play leads to real play. Barbie leads by example, inspiring girls to live out their dreams and encouraging them to aspire to be anything. Way more than just a fashionista, Barbie encourages girls to imagine themselves in and "try on" different careers and personalities.

This Month's Barbie Gift Ideas

Barbie Collectibles | Barbie Dolls | Barbie Fashion Model Collection | Barbie SIS So In Style | Barbie Birthday Wishes | Barbie Doll Accessories | Barbie Doll Fashions | Barbie Dollhouses | Friends of Barbie | Kelly Dolls | Ken Dolls | Barbie Pets | Barbie Playsets | Barbie Vehicles | Barbie and the 12 Dancing Princesses | Barbie Charm School | Barbie Fairytopia / Mermaidia | Barbie Fantasy Tales | Barbie Fashion Fever | Barbie Fashionistas | Barbie Happy Family | Barbie in a Mermaid Tale | Barbie as the Island Princess | Barbie My Scene | Barbie and the Magic of Pegasus | Barbie Mariposa | Barbie Mini Kingdom | Barbie Princess and the Pauper | Barbie as Rapunzel | Barbie asSwan Lake | Barbie in the Wizard of Oz | Barbie Apparel | Barbie Bikes, Ride-Ons, Skates & More | Barbie Books | Barbie Computer Software | Barbie Crafts & Activities | Barbie Dress-Up / Apparel | Barbie DVDs | Barbie Electronics | Barbie School Supplies | Barbie Slumber Bags & Luggage | Barbie Video Games | Barbie Watches and Jewelry | Other Barbie Gear | Bratz Dolls